70 Social Media Demographics for Marketers in 2023
by Admin
Posted on 22-05-2023 10:28 AM
A defining moment in business gives social media marketers the opportunity to cement their worth
toward the end of last year, pandemic restrictions finally started easing up and markets were booming. As we lurch into 2023, things look much more delicate. A looming recession, mounting inflation, declining consumer spending, and workforce reductions across major business sectors have made things precarious for businesses of all sizes.
Despite this uncertainty, many social media marketers find themselves in a position of relative security—they’re getting larger slices of the overall
marketing
budget and more agency over their work. After more than a decade of growing pains, social media marketing has finally matured as a profession.
Social media usage is steadily growing, and we don’t see it slowing down anytime soon. In 2021, over 4. 26 billion people used social media worldwide. This figure is projected to increase to almost 6 billion in 2027. With emerging technologies , never-ending feature updates , and ever-changing consumer behavior, digital marketers are constantly on their toes, anticipating what’s coming next. The saying, knowing is half the battle, has never been more true. That’s why we’ve reached out to the thought leaders in the social media sphere and asked what trends we can expect to see making waves in 2023.
With current social media video trends and research, marketing experts believe that facebook, youtube, and instagram will be the best platforms for social media videos in the future. Plus, they think that brands who will gravitate towards these platforms will be most successful in the future. Fortunately, companies already know the reasons why using social media videos is vital to their business. However, if you are confused if social media videos are among the best ways to promote your business? the answer is yes! videos are one of the most profitable digital marketing tools. 91% of marketers believe video is crucial for business growth even during the coronavirus pandemic.
Social media has had a significant impact on growth marketing strategies in recent years. With billions of people using social media platforms like facebook, twitter, instagram, and linkedin, social media has become a key channel for growth marketers to reach and engage with customers. One of the biggest benefits of social media for growth marketing is the ability to target specific audiences. Social media platforms allow marketers to target their ads to specific demographics, interests, and behaviors, helping to ensure that their message is seen by the right people. This targeted approach helps increase the effectiveness of marketing campaigns and can lead to higher conversion rates.
Social Media Platforms Marketers Should Watch in 2023
Matt mudra from schermer, an international b2b marketing agency, anticipates that linkedin will continue to be the preferred social media channel among b2b marketers. No real surprise there. That said, he’s hopeful that under the control of musk, twitter will be used more for b2b marketing. He also predicts that pinterest and tiktok will launch more features which will make these platforms more attractive too and, perhaps, even encourage them to explore the potential of social commerce, one of the b2b ecommerce trends expected to grow this year.
According to a report from statista, in 2021 over 4. 26 billion people were using social media worldwide, a number that is projected to increase to almost 6 billion by 2027. Additionally, statista points out that internet users spend 144 minutes per day on social media and messaging apps. This makes social media a promising opportunity for marketers and advertisers. In fact, in 2020, advertisers spent approximately $132 billion on social media advertising. Additionally, many people, especially those in generation z, are using social apps such as tiktok to look up product reviews and endorsements, find local businesses and restaurants, and even look for jobs.