1. Align with other campaigns
by Admin
Posted on 21-06-2023 08:22 AM
To succeed at content
marketing
, you need to publish quality content on a consistent basis.
And your content should align with your overall content strategy. But how do you make sure you’re taking into account key audiences, campaigns, or themes? how do you put your content strategy into action as you set and meet deadlines? with a content calendar.
Whether you’re launching a new product at the end of the month or preparing for a massive facebook giveaway , social media content should align with your current and future business objectives. Image source one of the many beauties of marketing campaigns is all the moving parts. But, this can also be a coordination nightmare if you don’t have access to a social media content planning tool. Creating a social media content calendar means you can align social media posts with:.
A popular social media strategy, a social media calendar helps you plan, organize, and schedule your social media content in advance. It can help you easily strategize the type of content you want to share and when and where it should be published. The different types of content that you can include in your calendar may include images, blog posts, videos, or any other content that aligns with your social media marketing strategy. You can use content calendar platforms to create a timeline for your social media strategy and plan out your social media campaigns accordingly. By taking the time to plan ahead, you can ensure that each post is well thought out, has a purpose, and gets you the results you want.
2. Establish posting schedule and content details
Consistency is key when it comes to building a successful social media presence. And the best way to achieve that consistency is to develop a solid posting schedule. This is where a content calendar – a key tool for any social media strategist – comes into play. First off, you’ll need to determine how often you want to post on each social media platform you use. This should be based on a careful analysis of your target audience, the type of content you plan to share, and the engagement patterns of your existing followers.
Once you have established how often you want to post, you can then create a content calendar or schedule that outlines when each of your posts will go live.
Engagement (likes, shares, comments)
Promoted just one day apart, notre dame academy’s instagram post celebrating their spanish teacher received over 300 more likes and comments than their post about an upcoming event. Similarly, on facebook, eden prairie schools saw incredible engagement on a post that celebrated a student-athlete compared to a post promoting their tutoring program. Why do we see this trend? well, promotional content is about you, while engaging and educational content is about your community. In a digital world of noise, today’s social media user wants to be engaged, not sold to! aside from respecting social media algorithms, this may be the most important step to creating an unbeatable social media calendar.
Now that we've covered the basics, let's get into the specifics. Initially, you may find it hard to develop ideas to populate your content plan, but don't worry. We've created a thorough restaurant social media content calendar example that you can copy until you gain experience. In time, you can adapt it to your restaurant's needs and add posts catered to your audience. Watch out for the number of likes, comments, and shares to determine which posts are more popular and will increase your restaurant's success. Let’s get started:.